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Sensual lingerie makes post-pandemic comeback

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发表于 2022-6-21 17:01:42 | 显示全部楼层 |阅读模式
Sensual lingerie makes post-pandemic comeback



Sexy women's underwear didn't fare too well during the jogging-bottoms-and-pyjamas phase of the pandemic, but from the red carpet to lingerie shows, ultra-sultry intimate apparel is making a comeback – and is now much more visible.


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Rihanna helped set the mood with her radical approach to pregnancy fashion – sporting a transparent babydoll dress over a black thong at the Dior show in Paris this winter.


Or there was Megan Fox's all-but-invisible Mugler dress over a white thong at last year's MTV Awards.


Having your undies on display has been tried by the likes of Kim Kardashian, Jennifer Lopez and even fictional fashion icon Carrie Bradshaw on And Just Like That...


"It's a trend that we see a lot in pop culture. Rihanna, Cardi B, Kim Kardashian – they've seized on these styles in a very extroverted way and with a real feminist dimension," Renaud Cambuzat, creative director for Chantelle, told AFP.


Lingerie brand Chantelle was previously associated with comfort above all, but it has joined the trend, launching a new Chantelle X line that prioritises sexiness.


That was the dominant vibe across this year's International Salon of Lingerie in Paris which concluded on Monday (Jun 20) – where many were embracing the new appetite for thongs and transparent designs.


Experts say there has been a shift, however, and that this trend emphasises women wearing lingerie for themselves rather than trying to impress others.


"We are witnessing the return of the scruffy sexuality of the 2000s – styles that refer to the archetype of the objectified woman, but which no longer have the same meaning," said Benjamin Simmenauer, philosopher and professor at the French Institute of Fashion.


"It is no longer a question of being ordered to seduce, but of a feminist reappropriation of sexualised clothing," he added.

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